• Creative direction and brand vision development

• Designed visual identity and premium salon positioning

• Directed photo shoots and product photography

• Developed Lola Atelier product line concepts (shampoo, wax, styling products)

• Created marketing campaign and promotional materials

• Designed packaging and label concepts

• Provided brand consulting and marketing strategy

• Developed visual language for digital and print

• Created presentation and brand development materials

Role: Creative Director
Client: Lola Atelier
Scope: Branding, Photography, Product Design, Marketing Strategy