This promotional project was created to elevate the visual identity of the Spring Lake Golf Club Kitchen and showcase its culinary experience. I directed and produced a full photo and video campaign, working closely with the executive chef and sous-chef to carefully style and present each dish. I photographed signature menu items, craft cocktails, and the culinary team to highlight both the food and the people behind the kitchen.

In addition to the photography, I designed and produced a small-format printed menu book for the kitchen, creating a cohesive visual story throughout. I also directed and assembled a short promotional video using the captured footage, bringing together the atmosphere, cuisine, and team into a polished marketing piece.

The goal of this project was to create a refined, professional promotional package that supports branding, enhances the dining experience, and provides versatile marketing materials for print, web, and social media.